Privacy policy

Effective November 13, 2026

Who we are

Motivo LA is a dance studio at 3509 Casitas Ave, Los Angeles, CA 90039. This policy covers our studio app (app.elmotivola.com: booking classes, memberships, private lessons and rentals), our website elmotivola.com, and what we collect at the front desk. Questions or requests: hello@elmotivola.com or (818) 208-0567.

What we collect

When you make an account, book, buy or rent:

Your name, email address and phone number
Optional details you give us: your address, birthday, emergency contact, whether you lead or follow, and how you heard about us
Your bookings, check-ins, purchases, memberships, packs, account credit and refunds
Your waiver signature: the name you typed, when, and the internet address it came from
Your agreement to a membership's automatic renewal: the words you agreed to and when
Whether you want our marketing emails and texts
Notes our staff add to help look after you (for example an injury you told us about)
For rentals: your event details, messages with us, and your signed rental agreement

We don't keep card numbers. Cards are handled by Stripe, our payment company; we only keep the card's brand, last 4 digits and expiry date, to show you which card is on file.

When you use the app we keep you signed in with a cookie, and record when you last visited. The app has no advertising trackers.

How we use it

To run your bookings, memberships and payments, and to send you confirmations, receipts and reminders
To check you in, keep class sizes right and keep you safe in class
To answer your questions and handle rentals
To send you news and offers, only if you said yes (unsubscribe anytime with the link in each email, or reply STOP to a text)
To understand how the studio is doing, for example how many people take each class

Who we share it with

We don't sell your personal information, and we don't share it with other businesses for their own marketing.

We use these companies to run the studio, and they only use your information to do that work for us:

Stripe, for card payments
Google, which sends and stores our email
Render, which hosts the app and its database in the United States
An error-reporting service that tells us when the app breaks (without your personal details)

Our teachers and front desk see the names on their class lists, and staff see what they need to help you. Our previous booking system, Momence, holds your history from before this app.

Our website elmotivola.com uses Meta's pixel to measure how our Facebook and Instagram ads work. You can control ad tracking in your Facebook and Instagram settings and in your browser.

We may share information when the law requires it, or to protect someone's safety.

How long we keep it

Purchase and payment records: 7 years, for taxes and accounting
Signed waivers: 7 years after your last visit (for someone under 18, until they turn 25)
Membership renewal agreements: at least 3 years after the membership ends
Your account details: while you have an account. Ask us and we'll delete them, except what we must keep from the list above.
Rental inquiries that don't turn into a booking: 2 years

Your choices

See or update your details anytime in your account (My account → My details), or ask us
Ask us for a copy of what we have about you, or to correct or delete it: email hello@elmotivola.com
Stop marketing emails with the unsubscribe link, and texts by replying STOP
Cancel a membership's renewal anytime on My memberships & packs

Children

The app is for adults. A parent or guardian makes the account and signs the waiver for anyone under 18, and we don't knowingly collect information from children under 13 without a parent.

Keeping it safe

Everything is sent over encrypted connections, passwords are stored scrambled so nobody can read them, and staff logins only open what each person needs. If something ever went wrong with your information, we'd tell you as the law requires.

Do Not Track

The app doesn't follow you to other websites, so it works the same whether or not your browser sends a Do Not Track signal.

Changes

If we change this policy, we'll post the new version here with its date, and email you about important changes.